Consumer Study Reveals Pricing Impact on Online Bill Payment Adoption

Topics:
Account Management
Tags:
Banking,
Pricing,
Online Resources,
Online Bill Payment,
Marketing Research,
Marketing,
Internet Banking,
Financial Services,
Consumer Adoption,
Bill Payment,
...
Source:
Online Resources

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Overview: This paper reports the results of study on consumer adoption of internet banking and bill payment services. This study is on the adoption rates of Internet banking and bill payment services based on different pricing, packaging and incentives. Key findings suggest that consumer marketing and other factors may play a more influential role in consumer adoption than pricing.

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Format: WORD | Size: 110KB | Date: Oct 2002 | Pages: 4

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