Branding for Convergence

Topics:
Brand Management
Tags:
Advertising & Promotion,
Branding,
Convergence,
Marketing,
Media,
Networking,
Telecommunications,
VOIP
Source:
brandchannel

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Overview: Why do media and entertainment companies succeed in holding audience attention, and how can other industries do the same? This paper discusses the importance of making contact across all media types. Convergence has been a buzzword for a few years now. It promised a future pregnant with opportunities for branding permeating all media. However, what actually passes for convergence gives it a bad name. Poorly planned and articulated 'media strategies' have deteriorated it to the point where its mere mention causes disinterest and repulsion.

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Format: PDF | Size: 36KB | Date: Aug 2001 | Pages: 4

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