Brandsenses: Building Brands With Sensory Experience

Topics:
Brand Management
Tags:
Brand,
Brand Sense,
Branding,
Harvest Communications,
Marketing
Source:
Harvest Communications

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Overview: Brand Sense is a holistic way of understanding, deconstructing and building a brand by taking into account how and where it impresses each of our five senses. How does a brand look, taste and smell? Is it soft to the touch like cashmere, or does it sizzles like summer? Is your brand's soundtrack closer to Barry White or Bach? This paper in general shows how a sensory approach cuts away the jargon typically associated with marketing and branding efforts, leaving only the base elements, or building blocks, that make up a perception.

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Format: PDF | Size: 344KB | Date: Aug 2001 | Pages: 17

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