Top End Alignment: Align Your Vision, Brand, and Marketing Communications to Attain Business Leadership
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- Leadership,
- Management,
- Marketing,
- Marketing Communication,
- Strategy,
- University Of Virginia,
- Vision
- Source:
- University of Virginia
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Overview: A shared vision within an organization and strong brand communication are key factors in achieving optimum business results. A strong vision helps to identify the business's direction and purpose, builds loyalty and involvement, and inspires enthusiasm and commitment. Effective brand management can influence purchase and ownership experiences create emotional attachments to the products and services, make purchasing decisions easier for the customers, and allow commanding a premium price.
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Format: PDF | Size: 28KB | Date: May 2003 | Pages: 2
