Partnerships and Cause Related Marketing: Building Brands for the future
- Topics:
- Brand Management,
- Business Ethics
- Tags:
- Brand,
- Branding,
- Business Ethics,
- Corporate Social Responsibility,
- Leadership,
- Management,
- Marketing,
- Marketing Research,
- Partnership
- Source:
- brandchannel
FREE Registration is required
Overview: Cause related marketing and corporate social responsibility can go a long way in building a reliable brand image and reputation. While campaigns vary in scope and design, the nature of most relationships carry common elements like synergy, trust and influence. This paper looks closely at some of the key factors while arriving at a robust, reputed campaign from the point of view of communication, marketing and social responsibility.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Pages: 13
People who downloaded this item also downloaded
 |
Message Analysis Questionnaire |
 |
Corporate Social Responsibility: A Strategy For Success |
|
Feel Good Factors |
|
Integrating Corporate Social Responsibility in Business Models |
|
Turning Over a New Leaf? |
