Brand Valuation: A Chapter From Brands And Branding

Topics:
Brand Management,
Brand Strategy
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: Today it is possible to argue that, in general, the majority of business value is derived from intangibles. Management attention to these assets has certainly increased substantially. The brand is a special intangible that in many businesses is the most important asset. This is because of the economic impact that brands have. This article focuses on the concept and the importance of brand valuation.

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Format: PDF | Size: 83KB | Date: Apr 2004 | Pages: 13

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