Darwin Pays a Visit to Advertising

Topics:
Marketing Communications
Tags:
Advertisement,
Advertising & Promotion,
Boston Consulting Group Inc.,
Darwin,
Marketing,
Marketing Research,
Precision
Source:
The Boston Consulting Group

FREE Registration is required

Overview: Marketing communications is rapidly evolving, and many consumer companies--along with most advertising agencies--are in danger of being left behind. Trying to outshout the competition in a mass-media environment that is increasingly expensive and cluttered can lead to frustration and low returns. Precision is the operative word today: precision in targeting consumers, identifying their needs, analyzing their purchasing pathways and media behaviors, calculating the efficiency and effectiveness of alternative channels, and, most important, linking spending to results.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 1,731KB | Date: Jul 2003 | Pages: 13

Top results from Marketing Communications

White Paper Create new value from System z assets, reduce costs with Web technology
White Paper Data Warehousing with DB2 for System z
Download Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques
White Paper ROI Case Study Google Apps TVR Communications
White Paper Cloud Computing - What is its Potential Value for Your Company?

» View all Marketing Communications listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).