Strategic Thinking: Strategy as a Shared Framework in the Mind of Managers

Topics:
Strategy Formulation
Tags:
IESE School Of Business,
Management,
Strategic Thinking,
Strategy,
Strategy Formulation
Source:
IESE School Of Business

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Overview: Even though most academics, business people and consultants recognize that the purpose of strategy formulation can no longer be to generate strategic plans, critics of formal strategic planning offer little guidance on how to overcome its limitations and rarely address CEOs 'concerns about turning strategic vision into an operational reality. This paper proposes a managerial approach to strategic thinking and strategy formulation which takes both process and content issues into account. Strategic thinking is understood as a deliberate and creative process as well as the resulting state of mind. Strategy is presented as shared framework which guides managers' daily actions.

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Format: PDF | Size: 418KB | Date: Mar 2002 | Pages: 18

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