Applications of Multivariate Analysis in International Tourism Research: The Marketing Strategy Perspective of NTOs

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
Marketing Strategy,
University Of Louisville
Source:
University of Louisville

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Overview: International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations (NTOs) has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides a brief look at the growth of international tourism and the marketing role of the NTOs. It identifies and describes multivariate techniques most relevant to marketing research related to the key components of the marketing strategy of NTOs. In closing, the paper identifies areas for future research related to the scope of this paper.

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Format: PDF | Size: 120KB | Date: Sep 2002 | Pages: 22

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