A Framework For Analyzing the Potential Benefits of Internet Marketing

Topics:
Internet Market Research
Tags:
Benefits,
California State University,
Human Resources,
Internet,
Internet Marketing,
Long Beach,
Marketing,
Marketing Research,
Smb/Sme
Source:
California State University, Long Beach

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Overview: The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution channels and creates a world wide virtual community in which small and medium sized companies can compete with large enterprises. This research focuses on the use of the Internet as a virtual storefront where products are offered directly to customers. It reviews benefits of online marketing along three channel functions and identifies factors that impact the use of online marketing approach.

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Format: PDF | Size: 55KB | Date: Dec 2002 | Pages: 7

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