Internet Portals as Portfolios of Entry Options

Topics:
Valuation
Tags:
Erasmus University Rotterdam,
Finance,
Internet,
Internet Portal,
Investment,
Platform Investment
Source:
Erasmus University Rotterdam

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Overview: This paper investigates the valuation of platform investment, such as a software operating system or an Internet portal Webpage. Platform investment is the creation of an innovative distribution and production infrastructure, which increases access to customers; as a result it reduces entry costs in related products. Relative to conventional producers, firms built around platforms enjoy enhanced entry options in uncertain market segments, to be exercised at the optimal strategic timing.

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Format: PDF | Size: 405KB | Date: Nov 2000 | Pages: 44

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