Retail Leasing in a Web Enabled World

Topics:
Property Management,
Real Estate Portfolio Management,
Strategic Leasing
Tags:
Advertising & Promotion,
University Of Cincinnati,
Sales Channel,
Sales,
Real Estate,
Marketing Research,
Marketing,
Leasing,
Finance,
Direct Marketing,
...
Source:
University of Cincinnati

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Overview: As retail marketing through the Internet expands, traditional retail showrooms takes on new roles in the collection of data for use in direct marketing efforts. How will successful property managers take advantage of total connectivity to assist tenants with the new modes of marketing? In addition, how will leasing agents and owner's value physical space when many sales are redirected through other modes of marketing and distribution? These questions are addressed in this article with some speculation on how real estate owners measures and captures the true value of physical retail space.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 2,867KB | Date: Jan 2001 | Pages: 18

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