A New Approach for Capturing and Portraying the Competitive Structure of a Market: An Application to the Bush-Kerry-Nader Presidential Contest
- Topics:
- Competitive Strategy
- Tags:
- Internet-Journals,
- Market,
- Structure
- Source:
- Internet-Journals
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Overview: This note introduces a new methodology for capturing and portraying the competitive structure of a market. Using the current Presidential contest as the context, the methodology first describes a simple and efficient data collection approach that generates the data necessary for applying Tversky's Elimination-By-Aspects Model (1972a, 1972b) at the market level. Then, the method shows the complete decomposition of the competitive structure of a market based on the elimination model. Also introduced is a new way to graphically portray the competitive structure of a market in the form of a choice-based perceptual map, which has several desirable properties.
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Format: PDF | Size: 315KB | Date: Apr 2005 | Pages: 14
