The Relationship Between Market Share and Information in a High-Tech Industry

Topics:
Marketing Strategy
Tags:
Finance,
Information,
Internet-Journals,
Investment,
LANs,
Management,
Networking,
Strategy
Source:
Internet-Journals

Vendor Registration: required

Overview: The role of information in high-technology markets is critical. In these markets, the volatility and volume of information present managers and researchers with the considerable challenge of monitoring such information and examining how potential customers may respond to it. This article examines the effects of the type and volume of information on the market share of different technological standards in the Local Area Networks (LAN) industry.

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Format: PDF | Size: 242KB | Date: Apr 2005 | Pages: 14

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