Exploring Processes of Resource Exchange and Co-Creation in Strategic Partnering for New Product Development

Topics:
Strategic Partners
Tags:
Marketing,
New Product Development,
Product Marketing,
Resource,
Strategic Partnering,
University Of Manchester
Source:
University of Manchester

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Overview: This study articulates and explains the process of resource evolution in long-term new product development collaboration between competing large firms. The study identifies and explores activities leading to resource changes in each period and unravels the underlying explanatory processes behind such behavior and outcomes. Findings from the study indicate that value in long-term co-development derives from the enduring exchange processes developed throughout the collaboration. The results suggest that investment in processes and mechanisms to adapt and evaluate resources, over time, acts as a critical precursor to effective resource exchange and value creation.

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Format: PDF | Size: 166KB | Date: Nov 2003 | Pages: 25

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