The Effective Management of the Marketing/Sales Process: Managing Marketing/Sales More Effectively

Topics:
Advancing the Sales Cycle,
Assessment
Tags:
Marketing,
Marketing Research,
Sales,
Sales Force Management,
Sales Process,
Sales Strategy
Source:
Customer Manufacturing Group

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Overview: The effective management of marketing/sales is and has been elusive to most companies. Getting your arms around all of the issues necessary to understand what is going on in marketing/sales and how to improve performance is a continual challenge. There are three time-proven process management principles that can be applied to marketing/sales. Those principles are: constraint theory, lean thinking, and continuous improvement. This paper reviews each of them to assure understanding of their meaning and describe their applicability to marketing/sales.

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Format: PDF | Size: 24KB | Date: Sep 2002 | Pages: 3

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