Developing a Strategic Marketing Plan for Horticultural Firms
- Topics:
- Direct Marketing
- Source:
- Cornell University
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Overview: A marketing plan is essential for every horticultural business and for efficient and effective marketing of any horticultural product or service. A marketing plan serves as a road map. It establishes objectives, recommended actions, and timing for achieving the objectives. An understanding of the marketing planning process is also a valuable aid in helping managers organize their thinking about the marketing process and the various methods and procedures used. The emphasis is not only on projections but also on an in-depth understanding of the market environment, particularly competitors and customers. Its goals are to take maximum advantage of opportunities, solve problems and counter threats to the business.
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Format: PDF | Size: 99KB | Date: Jan 2000 | Pages: 28
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