Classification and Target Group Selection Based Upon Frequent Patterns
- Topics:
- Direct Marketing
- Source:
- Erasmus University Rotterdam
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Overview: In this technical report, two new algorithms based upon frequent patterns are proposed. One algorithm is a classification method. The other one is an algorithm for target group selection. In both algorithms, first of all, the collection of frequent patterns in the training set is constructed. Choosing an appropriate data structure allows us to keep the full collection of frequent patterns in memory. The classification method utilizes directly this collection. Target group selection is a known problem in direct marketing.
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Format: PDF | Size: 197KB | Date: Oct 2000 | Pages: 17
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