Interaction-Based CRM: How Innovation Transforms the Contact Center

Topics:
Innovation
Tags:
Accenture Ltd.,
Software,
Marketing,
Management,
Leadership,
It Operations,
Innovation,
Enterprise Software,
Customer Relationship Management (CRM),
CRM,
...
Source:
Accenture

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Overview: Based on Accenture's experience in introducing CRM transformation strategies, and how specific innovations can help the enterprise contact center better serve customers, the paper presents a snapshot of the related business and technical challenges to high-performance CRM that Accenture has encountered. The paper also provides an explanation of the multiple benefits related to solving those issues.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 30KB | Date: Oct 2002 | Pages: 3

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