New Information and Communication Technologies and Demassification of Public Relations
- Topics:
- Investor Relations
- Tags:
- Corporate Communications,
- Information And Communication Technology,
- Marketing,
- Public Relations,
- Queensland University Of Technology
FREE Registration is required
Overview: Media gatekeepers often prevent carefully constructed messages from being delivered to key publics. However, new information and communication technologies have the potential to open a new, alternative, channel for public relations practitioners who wish to engage in the two-way symmetrical/mixed motives (dialogical) model of public relations and communicate directly with individual members of a key public. This function is termed "demassification" and its development has pointed to the need for new public relations communication techniques.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 42KB | Date: Jul 2002 | Pages: 8
People who downloaded this item also downloaded
 |
Successful Company Communications: It's All About Delivering Value |
|
The ABCs of Public Relations |
