How Top PR Professionals Handle Hot Air: Types of Corporate Rumors, Their Effects and Strategies to Manage Them

Topics:
Public Relations
Tags:
Corporate Communications,
Institute For Public Relations,
Marketing,
Public Relations,
Rumor,
Strategy
Source:
Institute for Public Relations

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Overview: Seventy-four highly experienced communications and public relations (PR) professionals serving top-level global corporations responded to a survey investigating types of organizational rumors, their prevalence and effects, the effectiveness of management strategies used to handle them, and psychological and situational variables with which they are associated. Results showed that harmful rumors are commonplace. This paper offers 4 implications for PR professionals that follow from these findings. It also proposes general action plans to prevent and manage rumors.

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Format: PDF | Size: 111KB | Date: Nov 2001 | Pages: 6

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