Public Relations Generally Accepted Practices Study

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Public Relations,
Revenue
Source:
Council of Public Relations Firms

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Overview: This paper is based on the Public Relations Generally Accepted Practices (GAP) Study that examined the public relations practices of 328 corporations based in the US (see methodology appendix A). For reporting and comparison purposes, the respondents were categorized by revenue, industry, and ownership status 61% publicly held vs. 39% privately held). The study respondents were grouped into standard Fortune magazine revenue categories according to 2002 gross revenues (rounded to the whole dollar). Twenty-five percent of participants represented Fortune 500 companies (revenues greater than $6 billion).

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Format: PDF | Size: 855KB | Date: Sep 2003 | Pages: 15

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