Working With Your Public Relations Firm: A Guide for Clients

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Public Relations
Source:
Council of Public Relations Firms

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Overview: A study found that the number one reason organizations use a public relations firm is for its strategic/market insight. The success of the relationship with a public relation firm depends on mutual trust, respect and established ground rules that work for you and your public relations firm. This guide helps in getting the most out of your relationship with your public relations firm by outlining the basic operational elements involved, as well as examining important people/management skills that help create an effective partnership.

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Format: PDF | Size: 152KB | Date: Apr 2003 | Pages: 12

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