Bottle Closure Influences Beverage Purchase Decision
- Topics:
- Food and Beverage
- Tags:
- Beverage,
- Closure,
- Food & Beverage,
- Manufacturing
- Source:
- Stagnito Communications
FREE Registration is required
Overview: The use of a transparent vs. an opaque screw-cap closure significantly influences consumer preference for soft drink and bottled water brands. The study found that consumers prefer tinted, see-through closures to their opaque counterparts. The study involved 400 in-person intercept interviews with shoppers purchasing beverages at retail outlets. For the study, researchers set up a beverage cooler that contained an equal number of single-serve beverages with translucent closures and with original opaque closures. The researchers asked consumers to select a bottled drink as if they were purchasing it.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Pages: 3
