Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth

Topics:
Food and Beverage,
Packaging and Container
Tags:
Brand,
Brand Equity,
Branding,
Chip,
Marketing,
Pringles
Source:
Stagnito Communications

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Overview: Pringles is far more than uniquely shaped potato chips in rigid composite containers. The brand answers the consumer's two moments of truth with an ongoing attention to the two packaging components where its brand equity lies. This article focuses on how the range of Pringles' packaging has evolved beyond the "Original," rich-red canister to create more "usage occasions" for the product and opportunities to increase sales.

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Format: HTML | Pages: 4

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