Online-Gaming as Marketing and Sales Catalyst

Topics:
Video games
Tags:
Games,
Marketing,
Marketing Research,
Online Game,
Personal Technology,
Sales,
Sales Strategy,
University Of St. Gallen
Source:
University of St. Gallen

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Overview: The paper reveals that online games could become a key marketing and sales channel of the future. Like other media, however, gaming communities have their own rules and marketers must learn to obey them. Only by knowing these rules, and combining them with innovative marketing know-how, can marketers communicate and transact business with audiences through this new channel. This paper shows the emotional and motivational factors needed in modern marketing strategies. It shows that online gaming is a key marketing channel of the future.

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Format: PDF | Size: 1,178KB | Date: Dec 2002 | Pages: 77

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