The New Look of Organic

Topics:
Food and Beverage
Tags:
Food,
Food & Beverage,
Manufacturing,
Sales,
Sales Strategy
Source:
Stagnito Communications

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Overview: Organics have come a long way from the image of Birkenstock-wearing hippies and local food co-ops. Once the province of environmentalists and "health nuts", today's organic companies are sophisticated product developers and savvy marketers, and many of them are decidedly mainstream. The organic food industry was worth $10.4 billion in 2003, with beverages representing 15 percent of organic sales, according to the Organic Trade Association. The market for organic food has grown 17 to 21 percent each year since 1997, compared with total food sales, which have grown 2 to 4 percent per year.

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