The Move to Artist-Led Online Music Distribution: Explaining Structural Changes in the Digital Music Market
- Topics:
- Music
- Tags:
- Channel Management,
- Consumer Electronics,
- Digital Media,
- Digital Music,
- Marketing,
- Music Industry,
- Personal Technology,
- University Of Minnesota,
- Value Chain
- Source:
- University of Minnesota
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Overview: This paper proposes a model for understanding the transformation of the market structure in the recorded music industry value chain due to new forms of digital distribution. It takes into account the traditional music industry's value chain and distribution network, and the product characteristics of digital music as they relate to consumer value creation. The paper displays changes in market structure from various perspectives of the players in the music industry value chain.
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Format: PDF | Size: 118KB | Date: Sep 2004 | Pages: 29
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