Consumer Purchase Data as a Strategic Product Development Tool

Topics:
Apparel and Accessories,
Textiles
Tags:
Apparel,
Research & Development,
Product Marketing,
Product Development,
Preference,
North Carolina State University,
Marketing,
Manufacturing,
Management,
Business Operations,
...
Source:
North Carolina State University

FREE Registration is required

Overview: As the apparel market becomes progressively more competitive and market driven, manufacturing firms must cultivate the ability to design and develop products responsive to the changing wants and needs of their customers. Product attribute analysis of consumer purchases provides insight into product preferences and changing preferences over time. This study examines the attributes of intimate apparel purchased in a department store. Patterns of consumer's preferences are found in the attributes of products purchased when analyzed both overall and individually by manufacturer. In addition, this research examines use of attributes to forecast purchase behavior and to identify features important for product development.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 265KB | Date: May 2001 | Pages: 10

People who downloaded this item also downloaded

White Paper How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Two
White Paper The Steady Rise Of Ecommerce
White Paper Meet Your Goals With Key Performance Indicators
White Paper A Model For Metrics-Driven Feature Prioritization
White Paper Why Do Some Firms Contract Out Production?

Top results from Textiles

White Paper Control Schema Yields a Better Textile Machine
White Paper Carriage Carpets: Payback in 4 Months!
White Paper Free Trade's Threat to California's Garment Workers
White Paper Assessing the Impact of the Phasing-out of the Agreement on Textiles and Clothing on Apparel Exports on the Least Developed and Developing Countries
White Paper Trade Union and NGO Responses to the Phase-Out of the Multifibre Arrangement

» View all Textiles listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).