Retail Performance in U.S. Apparel Supply Chains: Operational Efficiency, Marketing Effectiveness and Innovation

Topics:
Apparel and Accessories
Tags:
Enterprise Software,
Supply Chain Management (SCM),
Supply Chain,
Strategy,
Software,
Retail,
Performance Management,
Performance,
North Carolina State University,
Marketing Research,
...
Source:
North Carolina State University

FREE Registration is required

Overview: The profitability of retailers is growing increasingly important as apparel supply chains become integrated. The current research focuses on retailer profitability in the U.S. apparel-retailing sector by examining the effect(s) of different strategy approaches on firm level performance. Specifically, operational efficiency, marketing effectiveness, and innovation are examined for their influence on operational and financial performance. Findings suggest that operational efficiency (alone) and marketing effectiveness combined with innovation positively influence performance in the domestic retail industry. Implications are presented for theory and practice.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 100KB | Date: Sep 2002 | Pages: 9

People who downloaded this item also downloaded

Webcast A Survival Guide to Effective Marketing Campaigns for Today's Small Business
Webcast 6 Steps to Designing and Delivering a Great Support Experience
White Paper Extending Reach and Ensuring Effectiveness of Leadership Development: The Role of Technology-Based Learning
White Paper Performance Management - Remedy for Value Chain Ills
White Paper Retailer Strategies: How to Increase Consumer Value While Improving Net Profitability

Top results from Apparel and Accessories

White Paper Care for Fabric Home Furnishings
White Paper The Los Angeles Area Fashion Industry Profile
White Paper New York City Garment Industry: A New Look?
White Paper SAND Launches Spring/Summer 2005: SAND Women
White Paper World Footwear Materials Exposition Returns to Taichung

» View all Apparel and Accessories listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).