Twas Four Weeks Before Christmas: Retail Sales and the Length of the Christmas Shopping Season

Topics:
Grocery
Tags:
Sales,
Sales Force Management,
Sales Strategy,
University Of Missouri
Source:
University of Missouri

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Overview: This paper studies the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. It finds a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed.

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Format: PDF | Size: 117KB | Date: Aug 2004 | Pages: 8

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