The Economics of Real Superstars: The Market for Rock Concerts in the Material World

Topics:
Music
Tags:
Concert,
Princeton University,
Sales,
Sales Force Management,
Sales Strategy
Source:
Princeton University

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Overview: Beginning in 1997, the price of concert tickets took off, and ticket sales and the number of concerts performed by top artists declined. From 1996 to 2003, for example, the average concert price increased by 82 percent while the CPI increased by just 17 percent. This paper summarizes and seeks to understand trends in the concert industry from 1981 to 2003. The paper tentatively concludes that the decline in complementarities between concerts and album sales is the main cause of the recent surge in concert prices and decline in ticket sales.

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Format: PDF | Size: 386KB | Date: Apr 2004 | Pages: 45

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