The Competitive Market Structure of the U.S. Lodging Industry and its Impact on the Financial Performance of Hotel Brands
- Topics:
- Lodging,
- Restaurants
- Tags:
- Brand,
- Finance,
- Financial,
- Financial Accounting,
- Industry,
- Management,
- Strategy,
- Virginia Polytechnic Institute
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Overview: The primary objective of this paper is to explore the relationship among various market structure constructs (consisting of barriers to entry, competition, growth, and market share) and their potential impact on financial performance. By applying theoretical underpinnings from the disciplines of marketing, strategy, and industrial organization economics, and adapting them to the unique characteristics of the U.S. lodging industry, the above constructs were linked to produce the Lodging Market Structure (LMS) Model.
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Format: PDF | Size: 448KB | Date: Apr 2002 | Pages: 169





