Strategically Integrating the Pieces: Using Research to Drive Hotel Growth

Topics:
Lodging
Tags:
Customer Satisfaction,
Marketing,
Marketing Research,
Product Marketing,
Research Company,
Value Proposition
Source:
Hospitality Sales and Marketing Association

FREE Registration is required

Overview: Prominent hotel chains employ market research companies to conduct large customer satisfaction studies. For the most part, these research companies have offered efficient collection of data, as well as timely and accurate reporting as their primary value propositions. However, operational excellence is now considered a basic expectation, rather than a value proposition. This article points out and explains that by strategically integrating employee data and customer data with a focus on what it takes to establish loyal customer relationships, research can provide the formula for driving top-line revenue growth and bottom line profitability.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 782KB | Date: Apr 2004 | Pages: 3

People who downloaded this item also downloaded

White Paper Hotel Safety: Consumer Demand Presents a Marketing Opportunity
White Paper Balancing High-Tech and High-Touch in Hospitality
White Paper A Take It or Leave It Attitude Begins at the Top
White Paper Service Blueprinting for Brand Alignment: Delivering Consistent Brand Experiences

Top results from Lodging

Case Study Starwood Hotels and Resorts Worldwide
White Paper The European Hotel Industry: Where Are the Risks Lodged
Case Study Case Study: Burswood International Resort
Case Study Case Study: Hyatt Regency Hotel
Case Study Case Study: Observation City Resort

» View all Lodging listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).