Balancing High-Tech and High-Touch in Hospitality

Topics:
Lodging
Tags:
Management,
Marketing,
Product Marketing,
Strategy
Source:
Hospitality Sales and Marketing Association

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Overview: Technology applications used by management and guests in the hospitality industry are changing rapidly. Technology is constantly expanding hospitality "horizons," benefiting companies to better serve their customers and their bottom lines. This article takes a futuristic approach in explaining the impact of these applications on business, customer satisfaction, and safety, based on business travelers' technology preferences in selecting a hotel.

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Format: PDF | Size: 197KB | Date: Apr 2003 | Pages: 5

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