Broadening the Base Customer

Topics:
Lodging
Tags:
Customer
Source:
Hospitality Sales and Marketing Association

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Overview: Many hospitality marketers are ignoring millions of customers?writing them off because they are not considered part of the market segments that they already are targeting. Well-informed marketers, however, know that a huge potential customer pool is available outside existing markets. This article summarizes how these marketers are making every effort to reach out and literally "create" new customers.

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Format: PDF | Size: 935KB | Date: Sep 2004 | Pages: 4

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