Business as Usual or a Real Paradigm Shift? The Music Industry's Response to E-Commerce Technology and Ideology
- Topics:
- Music
- Tags:
- Channel Management,
- Personal Technology,
- Music Industry,
- Music,
- Marketing,
- Industry,
- E-business,
- Digital Media,
- Consumer Electronics,
- Value Chain
FREE Registration is required
Overview: Digital production and distribution technology, in theory, provide powerful opportunities for creators and performers of musical works to reach a potential global audience without dependence on the series of intermediaries that are so typical of the established music industry. This paper looks at the resilient nature of the established music industry value chain. Available data suggests that the power structure in the music industry serves to retain a status quo where powerful players in the value chain can maintain their influence and revenue share, although their contribution in terms of value added had changed beyond recognition.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 56KB | Date: Jul 2001 | Pages: 7
