Selecting the Right Channel Partners to Maximize Sales Impact

Topics:
Electrical and Electronic
Tags:
Channel Partner,
Management Challenge,
Manufacturing,
MarketStar,
Sales,
Sales Strategy
Source:
MarketStar

Vendor Registration: required

Overview: Manufacturers must determine what their end-users actually do when purchasing and implementing solutions and then build balanced channel programs to serve them. Balanced programs provide market and geographic coverage, plan for change, and organize to take advantage of the focus and flexibility offered by second- and third-tier partners. The management challenges are greater - but specialist help is available, and the rewards are well worth the effort.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 104KB | Date: Oct 2004 | Pages: 14

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