Ethnic Differences in Tipping: A Matter of Familiarity With Tipping Norms

Topics:
Lodging,
Restaurants
Tags:
Cornell University,
Difference,
Familiarity,
Management,
Strategy
Source:
Cornell University

Vendor Registration: required

Overview: Studies of tipping behavior in restaurants indicate that black customers tend to leave lower tips than do white customers. Rather than unnecessarily demean a customer group, however, the industry should try to understand and address the underlying cause of this ethnic difference in tipping. The results of the study reported here suggest that differences in tipping between African-American and Caucasian customers may reflect differences in the groups' familiarity with the 15- to 20- percent norm for tips, which is based on restaurant checks.

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Format: PDF | Size: 213KB | Date: Sep 2004 | Pages: 24

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