The Psychology of Revenue Management: Impact of Familiarity, Framing and Fencing Condition on the Perceived Fairness of Rate Fences

Topics:
Lodging,
Restaurants
Tags:
Cornell University,
Fairness,
Familiarity,
Finance,
Operational Accounting,
Revenue,
Revenue Management
Source:
Cornell University

Vendor Registration: required

Overview: Revenue management (RM) has been practiced in the airline, hotel and car rental industries for over 15 years, and has more recently attracted attention in other industries, including broadcasting, golf, health care and restaurants. Perceived fairness is a serious concern for revenue managers who like to use a range of rate fences to increase revenue. This paper focuses on two experiments, conducted to examine the effects of familiarity, framing, and fencing condition on consumers' fairness perceptions.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 222KB | Date: Dec 2004 | Pages: 44

People who downloaded this item also downloaded

White Paper From Trash To Cash: Solid Waste Management In The Restaurant Industry
Tools & Templates My Business Plan
White Paper Pricing And Revenue Optimization Intelligence
White Paper An Overview of Pricing Models for Revenue Management
White Paper Teaching Pricing and Revenue Optimization

Top results from Restaurants

White Paper Restaurant Industry Losing the Low-Fat War
White Paper America's Changing Appetite: Food Consumption and Spending to 2020
White Paper Nutrition in the Fast Lane
White Paper How Clean is Your Fast Food Restaurant?
White Paper A Sector Report - Hotels/Lodging and Restaurants

» View all Restaurants listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).