Let Me Count the Words

Topics:
Lodging
Tags:
Analysis,
Cornell University,
Guest,
Microsoft Office,
Microsoft Word,
Office Suites,
Software
Source:
Cornell University

Vendor Registration: required

Overview: This article examines the use of both qualitative and quantitative data for better understanding of hospitality industry. With the available data gathering and analysis software, hospitality business analysts can make guests' open-ended comments more meaningful to management and provide a richer and deeper understanding of the guests' experience. By "quantifying" qualitative text into quantitative data and integrating these with other quantitative data, one can find better relationships and explanations for guest loyalty behavior.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 373KB | Date: Sep 2004 | Pages: 39

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