Cold Calls
- Topics:
- Telesales - Telemarketing
- Source:
- PRIMEDIA
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Overview: From the executive summary: ‘In this age of computers and other electronic communication marvels, there are still thousands of salespeople who make a profitable living with face-to-face and telephone cold calls. They have found that those are often the best prospects and that qualifying needs is much easier. Unfortunately, many salespeople shy away from cold calls, trying to replace them with other prospecting strategies. If there is one common fear that links sales trainees together, it is the dreaded subject of cold calls.’ The paper examines this issue in detail.
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Format: HTML | Date: May 2004 | Pages: 1





