A Missing Piece of the Innovation Puzzle
- Source:
- The Royal Academy of Engineering
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Overview: Innovation is the key to survival. We all know this at a basic, Darwinian level. What may not be as widely appreciated is that innovation is becoming increasingly critical for established businesses. This runs counter to the popular notion of innovation as the purview of small startup companies. In fact, the larger the business the more important innovation has become. The fundamental reason for this is the pace of technological change. The lesson of the Extreme Blue programme is clear: traditional innovation processes are vulnerable to unconsciously embedded assumptions, particularly when innovation is in its earliest stages.
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Format: PDF | Size: 118KB | Date: Feb 2004 | Pages: 5



