High Street: The New Technological Battleground?

Topics:
Consumer Electronics and Appliances,
Grocery
Tags:
Corporate Communications,
Finance,
Financial Planning,
Management,
Marketing,
Retail,
Royal Academy Of Engineering,
Strategy,
Taxes
Source:
The Royal Academy of Engineering

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Overview: Modern technology employed by the retail industry already profiles customers for targeted advertising and records our every purchase. The latest advances include video screen modelling in changing rooms and the prospect of having every item in a basket scanned simultaneously at the checkout. Compared with the technical complexities of telecommunications or construction, the retail industry seems to have little to tax the brains of engineers. But retailing is a competitive business - arguably the most competitive. New technologies and business practices are starting to provide major retailers with a chance to gain an edge over their rivals.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 165KB | Date: Feb 2004 | Pages: 5

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