Organic Food Labels: A Customer Intercept Survey of Central Ohio Food Shoppers

Topics:
Food and Beverage
Tags:
Food,
Food & Beverage,
Manufacturing,
Survey
Source:
Ohio State University

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Overview: This document provides a summary of a customer intercept survey of customers in six central Ohio grocery stores- two suburban, two inner city and two rural. The survey addressed customer awareness of the USDA National Organic Program (NOP), particularly for processed foods. Also studied were customer willingness to pay for alternative levels of organic content in breakfast cereals, customer purchase patterns for organic foods, and their opinions about the benefits of organic and other food characteristics.

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Format: PDF | Size: 871KB | Date: Dec 2003 | Pages: 11

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