Convenience as Consumer Value in Electronic Banking

Topics:
Commercial Banking
Tags:
Banking,
Electronic Banking,
Financial Services,
University Of Kuopio
Source:
University of Kuopio

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Overview: Perceived convenience is recognized as one of the most important factors in consumer choice behavior in general and particularly in electronic banking. However, many researchers have argued that the concept itself is not sufficiently elaborated for empirical analyses. This paper aims to investigate the internal nature of convenience in the electronic banking context.

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Format: PDF | Size: 222KB | Date: Nov 2004 | Pages: 7

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