Risk Attitudes and Internet Search Engines: Theory and Experimental Evidence

Topics:
Electrical and Electronic
Tags:
Internet Search Engine,
Prediction,
Search,
Search Engine,
Theory
Source:
NET Institute

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Overview: This paper analyzes the impact on consumer prices of the size and biases of price comparison search engines. We develop several theoretical predictions, in the context of a model related to Burdett and Judd (1983) and Varian (1980), and test them experimentally. The data supports the model's predictions regarding the impact of the number of firms, and the type of bias of the search engine. This paper analyzes the impact on consumer prices of the size and biases of price comparison search engines. We develop several theoretical predictions, in the context of a model related to Burdett and Judd (1983) and Varian (1980), and test them experimentally. The data supports the model's predictions regarding the impact of the number of firms, and the type of bias of the search engine.

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Format: PDF | Size: 332KB | Date: Oct 2004 | Pages: 56

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