Pharma 2005 Marketing to the Individual
- Topics:
- Pharmeceuticals
- Tags:
- Benefits,
- Software,
- PricewaterhouseCoopers Consulting,
- Pharmaceutical Company,
- Marketing,
- Human Resources,
- Healthcare,
- Health Care,
- Enterprise Software,
- Vertical Industries
- Source:
- PricewaterhouseCoopers
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Overview: The world in which all live is changing, and the PricewaterhouseCoopers Global Pharmaceutical Practice has taken on the challenge of exploring the future and its implications for today's pharmaceutical companies. From the forces converging on the individual to the acceleration of change due to the e-environment, we have explored multiple healthcare scenarios. The prospect of individualized health management creates new opportunities and challenges. An understanding of these findings will be critical as you prepare today to ensure success tomorrow.
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Format: PDF | Size: 1,823KB | Date: May 2001 | Pages: 32




