Sales Promotions - Alternatives To Price Cutting

Topics:
Pricing and Margins
Tags:
Brand,
Branding,
Bytestart,
Marketing,
Sales,
Sales Force Management,
Sales Promotion,
Sales Strategy
Source:
Bytestart

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Overview: Increasingly, companies of all sizes, and especially brands and those with a defined image, are aware that price cutting can have disastrous long term effects on both the general public's perception of the brand and on company profits. This paper explains how you can win more business by using sales promotions instead of cutting your prices.

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Format: HTML | Date: Jan 2009 | Pages: 11

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