Journal of Management Excellence - Building Trust

Topics:
Brand Management,
Financial Research,
Risk Analysis and Management,
Strategic Management Tools,
Strategy Formulation
Tags:
Business Operations,
Oracle Corp.,
Financial Statements,
Financial Planning,
Financial Accounting,
Financial,
Finance,
Corporate Law,
Corporate Governance,
Reputation
Source:
Oracle

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Overview: Financial statements and sustainability reporting are about more than just publishing numbers. Exchanging information with stakeholders is the best way to manage the perception and image of a company. Internal alignment ensures that expectations are met and that changing expectations and beliefs are immediately identified. Though reputation is ultimately the responsibility of the board, it can only be managed when all constituents in the organization are aligned. Financial, social, and environmental performance, together form the foundation upon which a company's reputation is built.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Jul 2009


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